Courses
The Post-Graduate Certificate (PGC) Program in Hospitality and Tourism Management will be offered in a cohort system, utilizing a fully in-person format consisting of four 3-semester unit courses taken over two semesters (9 months). The four 3-unit courses will be offered consecutively in the Fall and Spring semesters, and students will take two courses each semester.
| Course Number | Course Title | Units |
|---|---|---|
| HOSM 5100 | Innovation in Hospitality | 3 |
| HOSM 6200 | Hospitality Services Management | 3 |
| HOSM 6300 | Contemporary Issues in Hospitality and Tourism | 3 |
| MKTG 6050 | Marketing Management | 3 |
HOSM 5100. Innovation in Hospitality. Units: 3
Concept creation and development of a restaurant, hotel, or tourism-related venue in the design of a business model that aligns with industry standards. The curriculum will explore the latest trends and innovations in business and industry through case studies and interactive seminars with owners and operators.
HOSM 6200. Hospitality Services Management. Units: 3
Human resource management and organizational behavior in systems and quality assurance for coordinating the management of services. Service management and guest service theories and best practice strategies will be reviewed as well as leadership and motivational theories towards efficiency and optimization in the service delivery process.
HOSM 6300. Contemporary issues in Hospitality and Tourism. Units: 3
Contemporary local and global issues and advanced topics in hospitality and tourism will be explored in areas such as technology, sustainability, sustainable tourism development, wellness, and social business. Learning to work in teams on problem-based, consultancy projects is a valued real-world skill in the labor-intensive hospitality industry. The required project in this course will be evaluated by business owners and/or operators related to the project topic.
MKTG 6050. Marketing Management. Units: 3
An examination of managerial decision-making and problem-solving using the marketing mix and the activities it entails such as selling, advertising, pricing, consumer behavior, marketing research and channels of distribution. Formerly offered as MKTG 605.
