Welcome to the Office of Marketing & Student Outreach
The Office of Marketing & Student Outreach is responsible for the Watson College of Education’s (WCOE) marketing activities locally, nationally, and internationally. Led by Dr. Aitua Ogiamien, we oversee the development and delivery of fully integrated student recruitment and marketing strategies for all college programs. He is the primary link between the College and CSUSB’s Marketing Communications office.
Our Mission & Vision
Our mission is to guide, implement, and cultivate branding standards across all marketing channels within and outside the College that will develop clear marketing strategies for all our programs. We aim to bring visibility to all of our college programs and events using all channels of marketing. Our vision is to utilize all our resources to increase enrollment in all our program offerings.
What We Do
We offer a variety of services to all faculty and staff. The most general needs are website updates, brochures, flyers, trifold designs, advertisements, events, forms, social media postings, folders, booklets, QR codes, and other as-needed branding needs.
In addition to these services, the Office of Marketing and Student Outreach is responsible for the following:
- Developing and implementing effective branding for all College programs.
- Developing the marketing strategy for all new and existing programs.
- The management of the college's social media presence.
- Overseeing the implementation of outreach, recruitment, and marketing strategies across programs, including Public Relations outreach programs.
- Working with department chairs and program coordinators to define, design, and produce outreach and marketing materials for the College programs.
- Working with the Office of Student Services to plan and implement effective outreach, recruitment, and marketing strategies.
Request Our Services
If you would like to schedule a one-on-one meeting with the Director of Marketing to discuss your marketing ideas, schedule a meeting through the Outlook calendar.
Resourceful Links
Our team strives to provide helpful resources at the fingertips of all faculty and staff. We achieve this by gathering these resources in different areas of our website and listing them on one page. Check out the following resourceful links, and visit this page often, as we will make updates where available.