Students desiring a career in Marketing may enroll at CSUSB in an Administration Major and a Marketing, Sports & Entertainment Marketing, International Business or Hospitality Management Concentration.
Requirements for the B.A. in Administration (74 Units)
*MKTG 3050: Marketing Principles is an upper-division core requirement
Lower-division core requirements (23)
- ACCT 2110: Introductory Accounting I (3)
- ACCT 2120: Introductory Accounting II (3)
- ADMN 1500: Introduction to Administration (1)
- ADMN 2100: Applied Business Statistics (3)
- ECON 2201: Principles of Microeconomics (3)
- ECON 2202: Principles of Macroeconomics (3) *Satisfies GE Category D3
- IST 1110: Introduction to Information Technology (1)
- MGMT 2300: Legal Environment of Organizations (3)
Choose three (3) units from the following courses: *Satisfies GE category B4
- MATH 1301: Modeling with Functions
- MATH 1401: Accelerated Preparation for Calculus
- MATH 1601: Modeling with Calculus
- MATH 2210: Calculus I
Upper-division core requirements (23)
- FIN 3001: Finance I (3)
- IST 3110: Management of Information Technology (3)
- MGMT 3020: Organizational Behavior (3)
- MGMT 3500: Applied Communication (3)
- MGMT 3900: Principles of Strategy (2)
- MKTG 3050: Marketing Principles (3)
- PA 3150: Society, Business, & Global Governance (3) *Satisfies GE category D4
- SCM 3040: Principles of Supply Chain Management (3)
Breadth Electives (10)
Choose (9) units from the following:
- ENTR 3000: Entrepreneurship and Innovation
- FIN 3002: Finance II
- MKTG 3160: Research Methods
- PA 3050: Organizations in Multicultural and Diverse Societies
- ADMN 4900: Administration Capstone (1)