The Department of World Languages and Literatures in collaboration with the Jack H. Brown College of Business and Public Administration is offering a Certificate Program in Spanish for Business Management and Public Administration. The Certificate is a specialized language and culture program that can benefit any student who interfaces with our Latino communities.
Why should I choose this program?
The program equips you with essential linguistic and cultural competencies needed to succeed in diverse professional environments. Since all organizations (for-profit, non-profit, and government) must be able to communicate effectively with their employees, clients, and target audiences, including native speakers of languages other than English, these are valuable career building skills all students can use.
Program Benefits
- Prepares you to effectively communicate with Latino communities
- Builds your oral and written competency in professional Spanish at the intermediate level or higher
- Provides you with a deep understanding of Latino cultures
- Offers you opportunities for study abroad in Spain and for local internships
Strategic Relevance
- Latinos represent the fastest-growing US population (62.1 million in 2020, 23% growth since 2010)
- Latinos are the largest racial/ethnic group in California (15.6 million in 2020)
- Effective cross-cultural communication skills are essential for professionals to successfully navigate diverse workplace and business environments.
Curricular Focus
- Specialized Spanish terminology and case studies relevant for business, management, public administration, entrepreneurship, and related fields
- Cross-dialectal and cross-cultural Spanish varieties
- Strategic, culturally appropriate communication techniques in Spanish
This Program has been developed with the support of the US Department of Education Undergraduate International Studies and Foreign Language Grant: P016A240008.