Saturday March 29, 2025, at 9AM
Santos Manuel Student Union - South
California State University, San Bernardino
Hosted by
Hispanic Coalition of Small Businesses (HCSB)
Latino Education and Advocacy Days (LEAD) CSUSB
Special Recognition: Lifetime Achievement Award to Pepe Serna
Sponsorship Opportunities
- Platinum - $2,500- 2 Page Ad in Program- Table of 8 w Logo- Logo on Banner and Program- Social Media Shout-Out- Contribution to “Dollars for Scholars”
- Gold - $2,000- 1 Page Ad in Program- Table of 8 w Logo- Logo on Banner and Program- Social Media Shout-Out- Contribution to “Dollars for Scholars”
- Silver - $1,500- 1/2 Page Ad in Program- Table of 8 w Logo- Logo on Banner- Social Media Shout-Out
- Bronze - $750- Table of 8 w Logo- Logo on Banner- Social Media Shout-Out
- Single Ticket - $50
The proceeds support event costs and fund scholarships including the Jesse Valenzuela Scholarship. Join us in making a difference!
Contact for Sponsorship: Elizabeth Aguilar or Ana Gonzalez - 951-426-4272 or 909-275-9812
2025 HCSB Inaugural HCSB Lifetime Achievement Award
To be Presented at César E. Chávez Memorial Breakfast
Cal State University San Bernardino & Santos Manuel Student Union Hall
Honoring Pepe Serna, Veteran, Small Business Owner, Renowned Actor, Artist, Writer, Producer, Director, Motivator, and Speaker
Time: 9:00 A.M.
About this event
The César E. Chávez Memorial Breakfast is an event held at California State University, San Bernardino (CSUSB). The event this year is hosted by Latino Education and Advocacy Days (LEAD) CSUSB, the Hispanic Coalition of Small Businesses, and Jesse Valenzuela.
The event takes place Saturday March 29th, 2025, and celebrates the legacy of César E. Chávez, the late civil rights and labor movement icon, best remembered for his contributions to agriculture labor laws and social justice reform. The theme for 2025 is “Telling Our Stories - Our Way, Our Voice: Latino Representation in the Arts, Media, and Education”, and will feature a panel of distinguished discussants including the presentation to Pepe Serna with the Inaugural HCSB Lifetime Achievement Award. The event will also mark the return of the Jesse Valenzuela Scholarship.
The César E. Chávez Memorial Breakfast serves as a platform for community members, advocates, and leaders to come together in solidarity, reflecting on the progress made and the work that lies ahead in the fight for farmworker rights and social justice. The breakfast also encourages attendees to community advocacy and action in the wider and contemporary issues affecting our communities at-large.
Former California Gov. Gray Davis signed legislation in 2002 making Chávez’s birthday a state holiday to promote service to the communities of California in honor of the late labor leader’s life and work.
(951) 426-4272
About the United Farm Workers
Founded in 1962 by César E. Chávez, the United Farm Workers of America is the nation's first successful and largest farm workers union currently active in 10 states. The UFW continues to organize in major agricultural industries across the nation. Recent years have witnessed dozens of key UFW union contract victories, among them the largest strawberry, rose, winery and mushroom firms in California and the nation. 75 percent of California's mushroom industry is now under union contract. In 2007, the United Farm Workers signed its first contract with Salinas, Calif.-based D'Arrigo Bros., California's third-largest vegetable company. The agreement covers 1,800 farm workers in the Salinas and Imperial valleys. The UFW signed a contract, also in 2007, with Three Mile Canyon Farms, America's largest dairy-and the first major union contract protecting farm workers in Oregon. They soon signed up another nearby dairy, Willow Creek. Many recent UFW-sponsored laws and regulations aide farm workers; in California, the first state regulation in the U.S. prevents further heat deaths of farm workers. The UFW is also pushing its historic bipartisan and broadly backed AgJobs immigration reform bill. Source: United Farm Workers Website
Core Values of César E. Chávez
- Integrity: Doing the right thing even when no one is looking
- Si Se Puede® Attitude: A personal and organizational spirit that promotes confidence, courage, hard work, and the belief that we can do the impossible.
- Dignity: Recognizing and respecting the inherent worth of all people.
- Innovation: The active pursuit of new ideas.
Prayer of the Farm Workers' Struggle
Show me the suffering of the most miserable, so I will know my people’s plight.
Free me to pray for others, for you are present in every person.
Help me to take responsibility for my own life, so that I can be free at last.
Grant me the courage to serve others, for in service there is true life.
Give me honesty and patience, so that I can work with other workers.
Bring forth song and celebration, so that the Spirit will be alive among us.
Let the Spirit flourish and grow, so that we will never tire of the struggle.
Help us love even those who hate us, so we can change the world.
Amen.