Jack H. Brown College of Business & Public Administration
Learning Goals
Main Content Region
Learning Goals
Undergraduate B.A. Administration
Competency 1: Specific Business Knowledge and Skills
PLO 1: Each student should obtain specialized knowledge of business fundamentals for the creation of value through integrated operations and distribution of goods, services, and information.
Competency 2: Business Communication Skills
PLO2: Each student can effectively communicate in the business environment, either written or oral.
Competency 3: Problem Solving using Information Technology
PLO3: Each student can work through the problem-solving process using information technology to identify a problem, evaluate solutions, and devise an innovative strategy to achieve a desired goal in the business environment.
Competency 4: Social Responsibility Awareness within Global Context
PLO 4: Each student can identify and evaluate ethical issues and sustainability implications inherent in a global and diverse business environment and articulate a realistic recommendation to inform socially responsible decision-making
Master of Business Administration (MBA)
Competency 1: Specific Business Knowledge and Skills
PLO 1: Each student should obtain the required specialized knowledge of business fundamentals for the creation of value through integrated operations and distribution of goods, services, and information.
Competency 2: Business Communication
PLO2: Each student can effectively communicate in the business environment, either written or oral.
Competency 3: Problem Solving using Information Technology
PLO3: Each student can work through the problem-solving process using information technology to identify a problem, evaluate solutions, and devise an innovative strategy to achieve a desired goal in the business environment.
Competency 4: Ethical Leadership within Global Context
PLO 4: Each student can identify and evaluate ethical issues and sustainability implications inherent in a global and diverse business environment and demonstrate an understanding of the leadership skills necessary to build team effectiveness for making ethical decisions and accomplishing positive social changes.
Undergraduate B.S. Information Systems and Technology (BSIST)
Specific Information Systems and Technology Knowledge and Skills: The student is able to apply technology skills to access, organize, and synthesize information to solve organizational (profit or non-profit) problems. Mastery of computer skills and/or information systems to access, organize, or synthesize information to solve organizational (profit or non-profit) problems.
Communication: Each student can effectively communicate, either written or oral.
Problem Solving using Information Technology: Each student can work through the problem-solving process using information technology to identify a problem, evaluate solutions, and devise an innovative strategy to achieve a desired goal.
Ethical Reasoning within a Global Context: Each student can identify and evaluate ethical issues within a global context and articulate a realistic recommendation to inform decision-making.
Master of Science in Information Systems and Technology (MSIST)
Specific Information Systems and Technology Knowledge and Skills: The student is able to apply technology skills to access, organize, and synthesize information to solve organizational (profit or non-profit) problems. Mastery of computer skills and/or information systems to access, organize, or synthesize information to solve organizational (profit or non-profit) problems.
Communication: Each student can effectively communicate, either written or oral.
Problem Solving using Information Technology: Each student can work through the problem-solving process using information technology to identify a problem, evaluate solutions, and devise an innovative strategy to achieve a desired goal.
Ethical Reasoning within a Global Context: Each student can identify and evaluate ethical issues within a global context and articulate a realistic recommendation to inform decision-making.
Master of Science in Accounting (MSA)
Accounting-Specific Knowledge and Skills: Each student should obtain required knowledge and skills in the area of Financial Accounting, Managerial Accounting, Auditing, Taxation and International Accounting.
Communication: Each student can effectively communicate, either written or oral.
Problem Solving: Each student can apply knowledge in new and unfamiliar circumstances and devise innovative solutions to cope with unforeseen events.
Ethical Reasoning: Each student can recognize/analyze problems and choose/defend resolutions for practical business situations.
Master of Science in Finance (MSF)
Specific Finance Knowledge and Skills: Each student should obtain required knowledge and skills in the area of Financial market and environment, Financial statement analysis, corporate finance, portfolio management, global equity investment, fixed income, and derivative & alternative investment.
Communication: Each student can effectively communicate financial analysis, either written or oral.
Problem Solving using IT: Each student can apply statistical methods to analyze financial data and develop quantitative techniques to assist financial decision-making.
Ethical Reasoning: Each student can identify and evaluate ethical issues and articulate a realistic recommendation to inform sustainable decision-making.
Master of Science in Entrepreneurship and Innovation (MSEI)
Communicate persuasively and effectively, both verbally and in writing, in a wide variety of formats and contexts.
Frame problems, think creatively, and exhibit the presence necessary to form actionable solutions.
Define, discuss, and apply the key principles of entrepreneurship, the entrepreneurial process and the entrepreneurial mindset.
Identify and differentiate the key startup and business models available to the entrepreneur, and assess the appropriate context for their use in the startup environment.
Identify the inherent risk involved in the startup venture and deploy proven startup models and guerrilla approaches that can mitigate such risk.
Identify the key tangible and intangible resources available to the entrepreneur, construct resource plans and startup valuation, forecast funding and operating requirements, and design and formulate a founding team.
Effectively explore the feasibility of potential business opportunities using a variety of exploratory and hypothesis testing methods (e.g. lean startup, business road test). This will entail an innate understanding of the role of the customer, product development and testing, and the ability to construct, perform and assess input from customer interviews.
Define and navigate the process of commercializing innovation in the startup and large organization environment. Understand and navigate the barriers to technology commercialization, assess intellectual property and construct basic proposals for licensing.
Master of Public Administration (MPA)
Competency: to lead and manage in public governance
Objective 1: Demonstrate knowledge of and ability to achieve predetermined goals in diverse groups or organizational settings
Objective 2: Demonstrate self-awareness and empathy toward others while assessing contextual challenges and opportunities and facilitating effective public governance and democratic values
Objective 3: Demonstrate knowledge of leadership styles and contemporary management techniques for public sector agencies
Objective 4: Demonstrate ability to manage financial, human, and information resources of public sector organization
Competency: to participate in and contribute to the public policy process
Objective 1: Identify major policy areas
Objective 2: Articulate the policy-making process and its political context
Objective 3: Apply the key steps of policy management
Objective 4: Demonstrate ability to make policy recommendations supported by rationale
Competency: to analyze, synthesize, think critically, solve problems and make decisions
Objective 1: Identify challenges, opportunities and stakeholder interests in public sector decision-making situations
Objective 2: Critique and evaluate alternatives for decisions
Objective 3: Select appropriate tools for decision making to meet management objectives
Objective 4: Recommend an action supported by evidence and reasoning
Competency: to articulate and apply a public service perspective
Objective 1: Identify distinctive features in the environment of the public sector
Objective 2: Articulate the unique responsibilities and dilemmas of public service professionals
Objective 3: Define public service motivation and explain how to support that motivation
Objective 4: Apply ethical and public service values to policy and management
Competency: to communicate and interact productively with a diverse and changing workforce and citizenry
Objective 1: Demonstrate empathy, sensitivity, and responsiveness to people with diverse characteristics
Objective 2: Articulate the concepts, skills, and procedures for managing diverse work forces
Objective 3: Present information, in writing or in speech, in both in-person and virtual environments, accurately, and clearly tailored to the audience’s needs
Objective 4: Demonstrate an understanding of how to productively work in teams demonstrating professionalism while understanding the concerns of others