Students and staff from the Cal State San Bernardino Coyote Radio & Advertising and Office of Strategic Communication teams were honored with a total of 13 “Addy” awards from the Inland Empire chapter of the American Advertising Federation during its gala ceremony in Riverside.
 
As the advertising industry’s largest and most diverse competition, the American Advertising Awards (the Addys) receive more than 40,000 entries annually through local competitions. Local winners advance to one of 15 district competitions for the chance to move on to the national finals.  
 
The 2020 Inland Empire competition, held March 13 at Riverside’s Mission Inn, honored the work of professionals and students in more than 200 categories.
 
In the professional division, CSUSB’s Coyote Advertising received six bronze awards:
 
Brochure
Entry Name: Card, Invitation or Announcement Campaign
Entrant: Multicultural Book and Family Festival
Client/Project: Kelli Cluqué, on behalf of John M. Pfau Library
Dulce Galindo, Graphic Designer
 
Film/Video/Sound Branded Content, 60 Seconds or Less
Entry Name: ITS Here for Support
Client/Project: Kelli Cluqué, on behalf of CSUSB Information Technology Services
Nataly Ramirez, Videographer
 
Film/Video/Sound Branded Content, 60 Seconds or Less
Entry Name: ITS Windows 10 Promo
Client/Project: Kelli Cluqué, on behalf of CSUSB Information Technology Services
Nataly Ramirez, Videographer
 
Film/Video/Sound Branded Content, More Than 60 Seconds
Entry Name: Coyote Radio Sessions: Lakin
Client/Project: Kelli Cluqué, on behalf of Coyote Radio & Advertising
Maelani Balane, Videographer
 
Single Spot More Than 30 Seconds
Entry Name: Enroll CSUSB Arts and Letters
Client/Project: Kelli Cluqué, on behalf of the College of Arts and Letters
Students and Faculty of the Palm Desert and San Bernardino Campuses
 
Branded Content & Entertainment Campaign
Entry Name: College of Arts and Letters GIFs
Client/Project: Kelli Cluqué, on behalf of the College of Arts and Letters
Christian Gaume, Graphic Designer
Jalyn Haynes, Graphic Designer
 
“These awards speak to the remarkable creativity of our students and the skills they learn at CSUSB,” said Cluqué, operations co-manager for Coyote Radio & Advertising. “It’s enormously gratifying to see their work honored over the pros at advertising agencies throughout the Inland Empire.”
 
In the student division, CSUSB won four Addys:
 
Packaging, Silver
Diana Cardenas for Dark Horse Brewing Co.
 
Packaging, Silver
Armando Quezada for Layrite
 
Packaging, Bronze
Wissam Dandouch, 3D Printed Reusable Tea Box
 
Radio, Bronze
Julio Reyes, Coyote Chronicle Multilingual Spot
Coyote Radio & Advertising
 
CSUSB also took home three bronze Addys in the professional division for work produced by the university’s Office of Strategic Communication.
 
In the brochure category, creative director Angela Gillespie and graphic designer Shaun LaBrie were honored for their “Live with the Pack” housing brochure. In the Out-of-Home Campaign category, Gillespie and graphic designer Andy Smith were honored for their “We See/Define the Future” billboards promoting the Palm Desert Campus. In the Magazine Design category, the OSC team of Robert Nava, Robert Tenczar, Angela Gillespie, Amanda Mattox, Andy Smith and Robert Whitehead were honored for the CSUSB “No Boundaries” magazine.
 
“The hundreds of Inland Empire entries received display skill, passion, creativity and imagination needed in advertising,” said Jessica Qattawi, president of AAF’s local chapter, in presenting the 2020 winners.
 
Established in 2010, Coyote Advertising provides a wide variety of student-driven media services to clients throughout the region, both on and off campus. The university’s in-house agency has received multiple awards for its creative and eclectic portfolio of multimedia work over the past decade.
 
With approximately 16,000 monthly listeners, Coyote Radio delivers 24 hours of online programming with a focus on the music of Inland Empire bands. A free streaming app is available for iOS devices through Apple’s App Store and for Android devices through Google Play.
 
Both programs are managed through CSUSB’s College of Arts and Letters and share a mission to equip students with 21st-century multimedia skills in order to prepare them for leadership roles at global media companies.