Copywriters create content for advertisements, educational documents, public advocacy announcements, and many other texts. Not limited to traditional print genres, copywriters might write anything from an ad on social media, to a health food store brochure, to a company e-zine, to a wellness blog. Basically, anything with writing has a copywriter behind it, and copywriters thus are in high demand in various companies and organizations.
Skills and Responsibilities
- Analyze audience, purpose, and situation
- Think creativity
- Write persuasive copy
- Evaluate marketing strategies
- Be tech savvy
- Have experience in desktop publishing
- Collaborate well with marketing team members
Where They Work
Copywriters will often work in advertising firms, large businesses, and nonprofits. Companies and organizations that have recently posted jobs for copywriters in California include UberEATS, Adesso Brands, Goto Fulfillment Services, and Northrop Grumman.