Public relations writers, also known as “PR” writers, are responsible for promoting the positive public image of a company or organization. To this end, they write press releases, newsletters, speeches, articles, and other content about the company or organization for distribution to various news outlets.
Skills and Responsibilities
- Build a positive public image for the company or organization
- Serve as the liaison between a company/organization and the public
- Write press releases and create media kits
- Be aware of audience and context
- Possess excellent communication skills, both oral and written
- Plan events that generate good press for the company/organization
- Manage public crises through official statements and strategic media coverage
Where They Work
Public relations writers often work for large businesses, health care facilities, public relations firms, and marketing agencies. Companies that have recently posted jobs for public relations writers in California include SEMA, St. Baldrick’s Foundation, Blaze PR, and JSA Strategies.