Corporate communications specialists oversee internal and external communications for large companies. They design company websites, social media content, instructional videos, and brand logos, as well as write press releases, newsletters, speeches, and company emails. Although corporate communications specialists share many of the responsibilities of public relations writers, they differ in that they manage company communications not only with the public but also with company staff. As such, the goals of corporate communications specialists are often tri-fold: to promote a positive public image of the company, to keep employees informed about company happenings, and to build staff morale.
Skills and Responsibilities
- Promote the company’s mission, values, and activities
- Write engaging content for audiences inside and outside the company
- Oversee internal and external company websites and social media
- Possess superior writing and editing skills
- Use Search Engine Optimization (SEO) tools
- Have excellent interpersonal skills
Where They Work
Corporate communications specialists often work in financial, medical, and technical fields, as well as in other areas such as hospitality. Companies that have recently posted jobs for corporate communications specialists in California include Kaiser, dineEquity, The Ritz-Carlton, and UFC Gym.