Brand strategists develop plans for enhancing the brand of a product, service, company, or organization. They identify branding elements—such as names, colors, logos, and messaging—that resonate with target consumers. Brand strategists collaborate with market research analysts, art directors, and copywriters to create new brands, revamp stale ones, and promote brand awareness among consumers.
Skills and Responsibilities
- Analyze demographic research on consumer groups
- Develop brand messaging, logos, and visuals that connect with target consumers
- Think creatively
- Possess excellent communication skills, both spoken and written
- Collaborate well with marketing team members and clients
Where They Work
Brand strategists often work for both large agencies and small businesses. Companies that have recently posted jobs in California for brand strategists include Horizon Media, Slicebread, Mullenlowe, Newell Brands, Riot Games, and 24Seven Talent.