Advertising copywriters write ads for magazines, billboards, TV, radio, websites, and social media. They typically work with a graphic designer and art director to integrate text and visuals.
Skills and Responsibilities
- Write copy for print ads, outdoor signage, social media, and TV and radio commercials
- Collaborate with an artistic team on creative advertising concepts
- Pitch concepts to clients
- Think imaginatively
- Have a strong command of language
- Juggle multiple projects simultaneously and under tight deadlines
- Read and listen widely, and stay up on popular culture
Where they work
Copywriters often work at advertising agencies, also known as creative agencies or marketing agencies. Companies in California that have recently posted jobs for advertising copywriters include Apple, Designory, Sharp Health Care, and Vans.