Ari Kim

Dr. Ari Kim holds a Ph.D. currently serves as an Assistant Professor at California State University, San Bernardino. Her expertise centers around consumer behavior and strategic marketing communications, specifically focusing on crafting inclusive marketing communication strategies within the sports domain. Dr. Kim's objectives encompass forging valuable connections with the local sports and entertainment sector, comprehending student interests, and advancing her research in collaboration with fellow colleagues and students at CSUSB. Beyond her campus commitments, she also takes on leadership roles such as a chair of the Marketing & Communication Committee for the North American Society for Sport Management (NASSM) and a director of programming for the Korean American Association for Sport Management (KAASM). 

Prior to joining CSUSB, Dr. Kim served as an assistant professor at Towson University, where she instructed a range of courses spanning sport marketing, marketing analytics, and strategic sport communication. Her background also features substantial industry experience, including roles as a marketing research consultant at Kantar and a marketing intern at L'Oréal.