Official School Colors

For interpretation of this policy, please contact the Office of Marketing and Communications at (909) 537-5007.

Policy

The original school colors of blue and brown were changed to blue and black in 1996 and have remained presently.  In developing an institutional identity and school spirit, the choice and consistency of colors are important in publications, stationery, websites, athletic uniforms and retail merchandise such as sweatshirts, hats, mugs, etc. Since the last policy change clarifying the exact shade of blue, there has been consistency in the shade of blue used in a variety of applications.

Colors

Pantone 300 is the shade of blue that is used in the university logo and seal and is the official shade of blue for Cal State San Bernardino for university branding, including merchandise and stationery. Pantone 300 can be referred to as Coyote Blue to tie school spirit to university brand colors. Black, gray (60% shade of black or silver), and white continue as optional secondary colors in the primary color pallet.

A shade of blue that most closely resembles Pantone 300/Coyote Blue should be used for applications that do not use a printed ink, such as athletic uniforms and websites. A palette of recommended secondary colors is available to use for a variety of publications and other uses. However, the logo and seal must be used in the official school colors, as prescribed in the university's visual identity manual.

The exact color code for digital usage can be located in the CSUSB visual identity manual and/or the CSUSB brand manual which are available through the Office of Marketing and Communications.

Adding the term Coyote Blue in 2020 brings a unique name to Pantone 300 specific to our university. This tied into the desire for school spirit and identity that was highlighted during the research and writing of the 2015-2020 Strategic Plan. During the two-year process of developing the university brand that launched in fall of 2017, Coyote Blue was identified in the CSUSB brand manual as a CSUSB branded name for Pantone 300. 

All university websites, merchandise, and logo applications continue to use the Pantone 300 or the shade of blue which most closely resembles Pantone 300. The exact color code will be determined and will be available through the Office of Marketing and Communications.

Examples of use of Coyote Blue include:

• Stationery and business cards will be printed in Pantone 300.
• Athletic uniforms should be a shade of blue that closely matches Pantone 300 and may be accompanied by variations of black, gray (or silver) and white.