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LEAD Project

Photo of the 2025 César E. Chávez Memorial Breakfast in the SMSU South on March 29.
April 1, 2025

The sold-out event on March 29 featured the Inaugural Hispanic Coalition of Small Business Lifetime Achievement Award, which was given to Pepe Serna, one of the longest working actors in Hollywood.

Flor Martinez, founder and president of The Celebration Nation Foundation
April 3, 2023

The event at CSUSB celebrated the legacy of the late labor leader and activist, and featured a keynote address from Ron Estrada, CEO of Washington, D.C.,-based Farmworker Justice, and a presentation by Flor Martinez, founder and president of The Celebration Nation Foundation.

César Chávez speaking in an undated photo from Wikimedia Commons.
March 17, 2023

The event on April 1 will celebrate the legacy of the late labor leader and activist, and will feature a keynote address from Ron Estrada, CEO of Washington, D.C.,-based Farmworker Justice, and a presentation by Flor Martinez, founder and president of The Celebration Nation Foundation.